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Science-based AI reality checks, delivered weekly
Subsribe
Science-based AI reality checks, delivered weekly
Subsribe
Science-based AI reality checks, delivered weekly
Subsribe
Science-based AI reality
checks, delivered weekly
Gain confidence in Your AI investment decisions
Gain confidence in Your AI investment decisions
Gain confidence in Your AI investment decisions
Gain confidence in Your AI investment decisions
We transform 10 years of Stanford/MIT research into precise investment roadmaps - replacing trial and error with clarity.
We transform 10 years of Stanford/MIT research into precise investment roadmaps - replacing trial and error with clarity.
We transform 10 years of Stanford/MIT research into precise investment roadmaps - replacing trial and error with clarity.
We transform 10 years of Stanford/MIT research into precise investment roadmaps - replacing trial and error with clarity.
Member of the Apply AI Alliance
Member of the Apply AI Alliance
Member of the Apply AI Alliance
Member of the Apply AI Alliance
CHALLENGE
CHALLENGE
CHALLENGE
Most AI investments are driven by
vendor hype and guesswork, not by data.
Most AI investments are driven by
vendor hype and guesswork, not by data.
Most AI investments are driven by vendor hype and guesswork, not by data.
THE
CFO
THE
CFO
Everyone wants AI budget, but nobody can prove ROI. I'm approving millions without the same rigor I demand for any other capital allocation.
Everyone wants AI budget, but nobody can prove ROI. I'm approving millions without the same rigor I demand for any other capital allocation.
Everyone wants AI budget, but nobody can prove ROI. I'm approving millions without the same rigor I demand for any other capital allocation.
THE
CEO
THE
CEO
I'm funding experiments instead of executing a strategy. Nobody can tell me specifically where AI will transform MY company.
I'm funding experiments instead of executing a strategy. Nobody can tell me specifically where AI will transform MY company.
I'm funding experiments instead of executing a strategy. Nobody can tell me specifically where AI will transform MY company.
THE
DIRECTOR
THE
DIRECTOR
I'm accountable for AI results, half of our pilots fail and I can't distinguish real opportunities from hype. I need someone to cut through the noise.
I'm accountable for AI results, half of our pilots fail and I can't distinguish real opportunities from hype. I need someone to cut through the noise.
I'm accountable for AI results, half of our pilots fail and I can't distinguish real opportunities from hype. I need someone to cut through the noise.
AI INVESTMENT PARADOX
AI INVESTMENT PARADOX
AI INVESTMENT PARADOX
AI INVESTMENT PARADOX
The data reveals a costly disconnect: AI spending is accelerating, while tangible returns are lagging. Capital continues to flow into a model that systematically underdelivers.
The data reveals a costly disconnect: AI spending is accelerating, while tangible returns are lagging. Capital continues to flow into a model that systematically underdelivers.
The data reveals a costly disconnect:
AI spending is accelerating, while tangible returns are lagging. Capital continues to flow into a model that systematically underdelivers.
>40%
>40%
>40%
of all AI initiatives are discontinued in the pilot phase
(S&P Global - 2025)
of all AI initiatives are discontinued in the pilot phase
(S&P Global - 2025)
of all AI initiatives are discontinued in the pilot phase
(S&P Global - 2025)
only 5%
only 5%
only 5%
of projects deliver a substantial financial return
(MIT - 2025)
of projects deliver a substantial financial return
(MIT - 2025)
of projects deliver a substantial financial return
(MIT - 2025)
6,5x
6,5x
6,5x
projected growth in AI investment by 2030, amplifying the risk of every misstep
(Grand View Research - 2025)
projected growth in AI investment by 2030, amplifying the risk of every misstep
(Grand View Research - 2025)
projected growth in AI investment by 2030, amplifying the risk of every misstep
(Grand View Research - 2025)
PRODUCT
PRODUCT
PRODUCT
PRODUCT
We replace guesswork with certainty.
We replace guesswork with certainty.
We replace guesswork with certainty.
Your AI Opportunity Map
Your AI Opportunity Map
We visualize your entire organization’s AI potential on a single, intuitive map.
Instantly see which roles and departments hold the highest untapped value, so you can focus on the biggest wins.
We visualize your entire organization’s AI potential on a single, intuitive map.
Instantly see which roles and departments hold the highest untapped value, so you can focus on the biggest wins.
We visualize your entire organization’s AI potential on a single, intuitive map. Instantly see which roles and departments hold the highest untapped value, so you can focus on the biggest wins.
We visualize your entire organization’s AI potential on a single, intuitive map.
Instantly see which roles and departments hold the highest untapped value, so you can focus on the biggest wins.
CEO
Lead the AI transformation with scientific certainty.
Lead the AI transformation with scientific certainty.
Scientific Analysis at Task Level
Scientific Analysis at Task Level
Our IMPACT method decomposes every role into its core tasks and benchmarks them against our proprietary database of 68.000+ activities.
This reveals the exact automation and augmentation potential. Grounded in scientific evidence, not assumptions.
Our IMPACT method decomposes every role into its core tasks and benchmarks them against our proprietary database of 68.000+ activities.
This reveals the exact automation and augmentation potential. Grounded in scientific evidence, not assumptions.
Our IMPACT method decomposes every role into its core tasks and benchmarks them against our proprietary database of 68.000+ activities. This reveals the exact automation and augmentation potential. Grounded in scientific evidence, not assumptions.
Our IMPACT method decomposes every role into its core tasks and benchmarks them against our proprietary database of 68.000+ activities.
This reveals the exact automation and augmentation potential. Grounded in scientific evidence, not assumptions.
CFO
Get the missing data layer for your AI business cases.
Get the missing data layer for your AI business cases.
Your Strategic AI Roadmap
Your Strategic AI Roadmap
Strategic Roadmap: We translate your AI opportunities into an actionable roadmap that balances impact with implementation complexity—from quick wins to long-term strategic initiatives. The result: a data-driven investment case for technology deployment and capability building.
Navigator for the Journey: Your industry-specific Account Manager provides continuous guidance throughout—no consulting engagement, no agency dependency, just strategic orientation at every stage.
DIRECTOR
DIRECTOR
Leverage the roadmap & drive transformation independently.
Leverage the roadmap & drive transformation independently.
A Stanford & MIT-Proven Method
A Stanford & MIT-Proven
Method
A Stanford & MIT-Proven Method
A Stanford & MIT-Proven Method
Built on a foundation worth of a decade of Stanford and MIT research, our approach translates world class science into practical strategies you can trust.
Built on a foundation worth of a decade of Stanford and MIT research, our approach translates world class science into practical strategies you can trust.
Built on a foundation worth of a decade of Stanford and MIT research, our approach translates world class science into practical strategies you can trust.
Built on a foundation worth of a decade of Stanford and MIT research, our approach translates world class science into practical strategies you can trust.
Tailored to Europe’s Business Landscape
Tailored to Europe’s
Business Landscape
Tailored to Europe’s Business Landscape
Tailored to Europe’s Business Landscape
We’ve adapted our methodology to Europe’s unique business and regulatory environment, from GDPR to the EU AI Act, to ensure compliance without losing momentum.
We’ve adapted our methodology to Europe’s unique business and regulatory environment, from GDPR to the EU AI Act, to ensure compliance without losing momentum.
We’ve adapted our methodology to Europe’s unique business and regulatory environment, from GDPR to the EU AI Act, to ensure compliance without losing momentum.
We’ve adapted our methodology to Europe’s unique business and regulatory environment, from GDPR to the EU AI Act, to ensure compliance without losing momentum.
FOUNDING TEAM
FOUNDING TEAM
FOUNDING TEAM
FOUNDING TEAM
Built by Entrepreneurs.
Backed by Science.
Built by Entrepreneurs.
Backed by Science.
Built by Entrepreneurs.
Backed by Science.
"Our Story…
…began with a perspective forged from two distinct worlds. As transformation consultants, we witnessed millions invested in AI initiatives driven more by hype than by evidence. As founders of venture-backed startups, we experienced firsthand what it means to live with the consequences of every high-stakes investment.
What we saw was a costly, recurring pattern: critical investment choices being made on vendor-promises and intuition instead of company-specific data. We believed there had to be a more rigorous way. That’s why we founded Impact Prism: to bring the scientific certainty we wished we had."
- Wolfram Latschar & Michael Maurer-Pühringer
"Our Story…
…began with a perspective forged from two distinct worlds. As transformation consultants, we witnessed millions invested in AI initiatives driven more by hype than by evidence. As founders of venture-backed startups, we experienced firsthand what it means to live with the consequences of every high-stakes investment.
What we saw was a costly, recurring pattern: critical investment choices being made on vendor-promises and intuition instead of company-specific data. We believed there had to be a more rigorous way. That’s why we founded Impact Prism: to bring the scientific certainty we wished we had."
- Wolfram Latschar & Michael Maurer-Pühringer
"Our Story…
…began with a perspective forged from two distinct worlds. As transformation consultants, we witnessed millions invested in AI initiatives driven more by hype than by evidence. As founders of venture-backed startups, we experienced firsthand what it means to live with the consequences of every high-stakes investment.
What we saw was a costly, recurring pattern: critical investment choices being made on vendor-promises and intuition instead of company-specific data. We believed there had to be a more rigorous way. That’s why we founded Impact Prism: to bring the scientific certainty we wished we had."
- Wolfram Latschar & Michael Maurer-Pühringer
Our Approach is Built on Three Core Beliefs:
1. Scientific Rigor, Not Industry Hype. The only foundation for a successful AI strategy is objective data. Our methodology is rooted in a decade of Stanford & MIT research giving you a defensible basis for every decision.
2. Pragmatism from Experience, Not Theory. We are operators, not armchair theorists. Having built and scaled companies ourselves, we provide insights that work in practice, not just on a slide.
3. European Focus, Not a US Copy-Paste. Europe's environment is unique. Our approach is calibrated to its regulatory, cultural, and operational complexities - from GDPR to the EU AI Act.
Our Approach is Built on Three Core Beliefs:
1. Scientific Rigor, Not Industry Hype. The only foundation for a successful AI strategy is objective data. Our methodology is rooted in a decade of Stanford & MIT research giving you a defensible basis for every decision.
2. Pragmatism from Experience, Not Theory. We are operators, not armchair theorists. Having built and scaled companies ourselves, we provide insights that work in practice, not just on a slide.
3. European Focus, Not a US Copy-Paste. Europe's environment is unique. Our approach is calibrated to its regulatory, cultural, and operational complexities - from GDPR to the EU AI Act.
Our Approach is Built on Three Core Beliefs:
1. Scientific Rigor, Not Industry Hype. The only foundation for a successful AI strategy is objective data. Our methodology is rooted in a decade of Stanford & MIT research giving you a defensible basis for every decision.
2. Pragmatism from Experience, Not Theory. We are operators, not armchair theorists. Having built and scaled companies ourselves, we provide insights that work in practice, not just on a slide.
3. European Focus, Not a US Copy-Paste. Europe's environment is unique. Our approach is calibrated to its regulatory, cultural, and operational complexities - from GDPR to the EU AI Act.